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FALGUNI DAS
MY CV
PROFESSIONAL EXPERIENCE - (7 years)
KARENO
May 2024 - Jan 2025
&
May 2025 - Present
DIGITAL MARKETING & EMPLOYER BRANDING INTERN
As Head of Marketing at KARENO, a luxury DTC fashion brand for Gen Z and Millennials, I spearheaded comprehensive digital marketing, influencer collaborations, AI-driven personalization, and omnichannel strategies, transforming the brand’s online presence and market positioning. I strategically partnered with 30+ fashion influencers, launched engaging UGC campaigns (#LiveLifeInColor), and led sophisticated SEO, paid media, and automated email funnels. Introducing advanced AI-driven personalization significantly improved customer acquisition efficiency, reducing CAC by 28% QoQ and increasing blended ROAS by fivefold. My innovative omnichannel approach combined digital platforms (Shopify, Instagram, TikTok) with boutique retail partnerships, effectively boosting monthly DTC revenue fourfold, tripling customer retention, and growing the community to 90,000+ Instagram followers and 5,000+ loyalty subscribers, thereby solidifying KARENO’s prestigious reputation in the luxury fashion market.
IMO
Jan 2025 - May 2025
MARKETING INTERN
At the International Margarita Organization (IMO), under SS Hospitality, I led a dynamic rebranding effort transforming regional festivals into an internationally celebrated event series, creating a fresh visual identity and cohesive branding (“Toast to Summer”). I secured high-profile partnerships with Patrón Tequila, Cointreau, Fuzzy’s Taco Shop, and Hotel ZaZa, significantly enhancing guest experiences and sponsor retention. By executing geo-targeted digital campaigns, SEO-focused content, vibrant SMS marketing, and influencer collaborations, I achieved remarkable outcomes: ticket sales increased 20% YoY, email campaigns hit a 32% open rate with an 8:1 ROAS, digital efforts accounted for 85% of total sales, and social media engagement quadrupled industry benchmarks. My strategies delivered an 88% brand recall, expanded audience reach by 15%, and firmly positioned IMO’s Margarita Festivals as a premier global celebration.
LANDMARK BAR
& KITCHEN
Jan 2025 - May 2025
MARKETING INTERN
At Landmark Bar & Kitchen, Fort Worth’s premier nightlife venue, I spearheaded innovative marketing and vibrant brand partnerships, significantly boosting weekday traffic and private event bookings during a pivotal relocation. Notably, I launched "Tito’s Texas Tuesdays," driving over 25,000 monthly guests and generating 18% of weekday revenue, and partnered with Martin House Brewing Co. on popular craft beer events, increasing craft beer sales by 15% YoY. Strategic collaborations with Miller Lite and 97.1 The Freak doubled NFL Sunday attendance and beer sales during playoffs. Through dynamic seasonal campaigns and targeted digital strategies—including local SEO optimization, geo-targeted ads, and impactful email marketing (25% open rates)—I elevated web traffic by 50%, quadrupled event inquiries, and achieved a 100% partnership retention rate, positioning Landmark as a vibrant destination for memorable guest experiences and robust business growth.
CREATIONS UNLIMITED
Oct 2024 - Jan 2025
TALENT & CAMPAIGN MANAGER
At Creations Unlimited, I led dynamic social media and influencer marketing strategies for high-profile clients Fashion Nova and Peta Jane Beauty during Q4 2024, significantly boosting engagement and sales. I developed and executed compelling campaigns like Fashion Nova’s “Pink Edit” (30% YoY engagement growth) and Black Friday initiatives (20K+ daily IG Story views, 18% sales increase), alongside Peta Jane’s “Holiday Glow” (25% MoM increase in Instagram-driven traffic, rapid follower growth, best-selling product sell-out). Managing strategic influencer collaborations that generated over 5 million impressions, I consistently optimized content, driving high client satisfaction, ongoing contract renewals, and elevated brand presence and consumer engagement.
NIVTECH SOLUTIONS PVT LMT
May 2022- July 2023
MARKETING EXECUTIVE
At NivTech Solutions, I spearheaded strategic B2B product and trade marketing initiatives to boost national visibility and sales of industrial products (valves, boiler spares, chemicals, telecom equipment) for key clients like PepsiCo, Indian Oil, BSNL, and Mayfair Hotels. I executed targeted lead-generation campaigns across TradeIndia and Dial4Trade, developed detailed technical documentation for 25+ SKUs, and implemented a structured Channel Partner Program expanding dealer networks by 50% nationally. These efforts generated ₹2.3 Cr (~$280K) in new product inquiries within eight months, increased qualified inbound leads threefold, secured recurring contracts with major institutional clients, and elevated quarterly channel-driven revenue by 25%, significantly strengthening NivTech’s market presence and sales growth.
HIRECT
January 2022- May 2022
GO-TO-MARKET MANAGER
At Hirect, an AI-powered SaaS recruitment platform, I led strategic, multi-channel marketing initiatives to establish our brand amid industry giants like LinkedIn and Indeed. By defining clear user personas and executing robust branding, targeted advertising, SEO, and engaging community partnerships, I achieved significant results: user acquisition grew fourfold within six months, organic traffic increased by 50%, and user activation rates rose by 25%. My lifecycle marketing and influencer-driven campaigns resulted in over 7 million app installs, a 30% reduction in customer acquisition costs, improved app store ratings (3.3 to 4.0), and nationwide recognition, effectively positioning Hirect as an innovative and trusted recruitment solution.
ANTHEM
January 2021 - December 2021
CONSUMER INSIGHTS SPECIALIST
At Anthem, a fintech SaaS platform serving 12,000+ educational institutions across India, I led strategic initiatives in consumer insights, marketing analytics, and AI-driven personalization during its pivotal transition to a comprehensive financial management system. Conducting 50+ qualitative interviews and leveraging CleverTap analytics on over 5,000 institutions, I identified critical user challenges, guiding feature prioritization like Radius fee management and BNPL solutions. I developed real-time analytics dashboards, optimized lifecycle campaigns, and implemented AI-based predictive models, resulting in a 17% increase in transactions, 30% higher user engagement, and 25% improved retention. My strategies significantly enhanced operational efficiency, reduced default rates by ~15%, and contributed to Anthem's recognition through awards like the Harvard President’s Innovation Challenge.
ACCENTURE
July 2017- August 2020
MARKETING PLATFORM ANALYST
At Accenture Bangalore, I enhanced client marketing strategies through AI-driven personalization and predictive analytics for leading global brands such as Anheuser-Busch InBev and major BFSI, retail, and healthcare clients. My responsibilities included deploying predictive lead-scoring models, personalized content delivery, real-time product recommendations via RichRelevance, and optimizing campaign effectiveness through AI-powered A/B testing and send-time strategies. These efforts led to significant results, including a 14% increase in marketing ROI, a 200% rise in upsell conversions, a 15% reduction in customer churn, and a 30% improvement in campaign response rates, while streamlining processes by 40%. Additionally, my contributions elevated customer experiences, increasing healthcare NPS by 15 points through AI-driven engagement solutions.
ACADEMICS
University of Texas, Dallas
Aug, 2023 - May, 2025
MS in Marketing
Dean's Excellence Scholarship Awardee
Rungta School of Engineering & Technology, Bhilai
Aug, 2013 - May, 2017
BE in Computer Science Engineering
TECHNICAL SKILLS
CERTIFICATES
SM_certificate
GA_Certificate
SM_certificate
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