FALGUNI DAS
OVERVIEW
Throughout my professional journey, I've had the opportunity to lead transformative marketing initiatives across diverse and dynamic industries, consistently driving impactful outcomes through strategic vision, innovative campaigns, and data-driven decision-making. In the Fashion and Luxury sector with KARENO, I elevated brand equity by crafting distinct digital marketing strategies, leveraging sophisticated influencer partnerships, and implementing AI-driven personalization. My efforts significantly amplified both online presence and consumer loyalty, positioning KARENO as an affordable yet prestigious luxury brand admired by Gen Z and Millennial audiences.
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In the Entertainment and Hospitality industries, I successfully rebranded and scaled events for the International Margarita Organization and Landmark Bar & Kitchen, respectively. By creating vibrant brand identities, forging compelling partnerships, and deploying targeted digital strategies, I significantly boosted audience engagement, event attendance, and overall brand visibility. My innovative approach to experiential marketing and strategic partnerships translated into memorable consumer experiences, driving substantial increases in revenue and brand recognition.
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Within the realms of Technology, Consulting, and Industrial Goods & Services, my experience at Hirect, Anthem, Accenture, and NivTech Solutions demonstrates my capability to navigate complex markets with targeted product marketing, sophisticated SaaS solutions, AI integration, and robust channel strategies. These roles demanded rigorous analytical insights and strategic planning, enabling substantial improvements in market penetration, user acquisition, client retention, and overall operational excellence. My versatile skill set across these sectors highlights a proven track record of successfully managing and enhancing brand performance, customer experience, and business growth.
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Explore my industry experience in detail-
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