Accenture, Bangalore – AI-Powered Marketing & Personalization Strategy (July 2017 – August 2020)

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In my role at Accenture, Bangalore, I significantly enhanced client marketing strategies by integrating AI-driven personalization and predictive analytics into enterprise marketing platforms. Working closely with prominent global clients across sectors including retail, BFSI, and healthcare—such as Anheuser-Busch InBev and major international retailers—I played a key role in implementing sophisticated marketing solutions that improved customer engagement, drove sales, and elevated user experience.

 

My primary responsibilities included the implementation of advanced AI-driven models, specifically predictive lead scoring, churn prediction, and personalized content delivery. Collaborating effectively with data science and marketing teams, I ensured seamless operational integration of machine learning insights into comprehensive customer journeys and automated campaign workflows.

 

To deliver personalized customer experiences at scale, I configured and deployed powerful personalization engines like RichRelevance, enabling real-time tailored product recommendations across diverse customer touchpoints, including web, mobile, and physical retail environments. Additionally, I integrated predictive lead-scoring models into existing CRM and marketing automation systems, enhancing the precision and effectiveness of client outreach and engagement.

 

I successfully implemented AI-powered marketing innovations such as send-time optimization and automated A/B testing, significantly boosting campaign effectiveness and responsiveness. Partnering with marketing teams, I crafted sophisticated omnichannel campaigns driven by predictive analytics, customer segmentation, and behavioral triggers. Furthermore, I supported pioneering initiatives like the Accenture Intelligent Patient Platform, rolling out AI-driven chatbots and virtual assistants to improve patient and provider engagement within the healthcare sector.

 

These strategic initiatives delivered remarkable outcomes for clients. Retail clients experienced a notable 14% increase in marketing ROI and a remarkable 200% uplift in upsell conversion rates driven by personalized AI recommendations. BFSI clients observed a significant 15% reduction in customer churn due to predictive engagement strategies, and overall campaign response rates improved by 30% through optimized content personalization and timing. My efforts in streamlining campaign automation also achieved a 40% reduction in manual setup time, accelerating market responsiveness.

 

The implementation of AI-driven engagement solutions notably elevated customer experiences, demonstrated by a substantial 15-point increase in Net Promoter Score (NPS) in healthcare engagements utilizing advanced AI communication tools. My comprehensive approach and effective execution at Accenture established enduring value for clients, significantly improving their competitive edge through innovative, data-driven marketing solutions.