OVERVIEW

Throughout my professional journey, I have strategically led and executed marketing initiatives in diverse roles including Marketing Strategy, Brand Management, Digital Marketing, Growth Marketing, Omnichannel Marketing, Influencer Marketing, and E-commerce Marketing. Each role provided me the opportunity to drive meaningful brand transformations, from crafting comprehensive marketing strategies and building distinctive brand identities to orchestrating impactful digital and omnichannel campaigns that significantly enhanced customer acquisition and retention.

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At Hirect and KARENO, I spearheaded Marketing Strategy and Brand Management efforts, effectively positioning new entrants in competitive markets through rigorous audience segmentation, strategic content creation, AI-driven personalization, and targeted influencer partnerships. These approaches not only differentiated the brands but also significantly increased user engagement, conversions, and community loyalty.

 

Additionally, my experience at Creations Unlimited, IMO Margarita Festival, and Landmark Bar & Kitchen has strengthened my expertise in Influencer Marketing and Brand Partnerships, successfully establishing collaborative ecosystems that boosted event attendance, social media engagement, and sales revenue. By consistently aligning marketing innovations with consumer insights, I've helped brands scale rapidly while ensuring sustainability and authentic audience connections.

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Explore my work experience in detail-

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• ​STRATEGIC & BRAND MARKETING

• SOCIAL MEDIA & DIGITAL MARKETING​

• DATA, ANALYTICS & INSIGHTS

• PRODUCT/SAAS MARKETING

• TRADE MARKETING