Creations Unlimited – My Integrated Social Media & Influencer Marketing Strategy (Oct 2024 – Jan 2025)

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At Creations Unlimited, a dynamic marketing agency, I took charge of enhancing social media performance and driving influencer engagement for our high-profile clients, Fashion Nova and Peta Jane Beauty, during the critical Q4 2024 retail season. Understanding each brand's unique identity and target audiences, I crafted distinct, impactful strategies tailored specifically to resonate with fashion-forward and beauty-savvy audiences.

 

I developed and executed comprehensive seasonal content plans, producing daily engaging content and managing community interactions to foster deeper connections. For Fashion Nova, I launched the memorable “Pink Edit” campaign in October, dedicated to raising awareness for Breast Cancer. I followed this with a robust Black Friday and Cyber Monday strategy, featuring compelling countdown posts, high-energy flash-sale Reels, and enticing daily deals.

 

Concurrently, I introduced the “Holiday Glow” campaign for Peta Jane Beauty, showcasing festive product bundles, educational Reels, and visually appealing promotional graphics.

Simultaneously, I led targeted influencer campaigns, identifying and managing relationships with both macro and mid-tier creators. For Fashion Nova, I coordinated impactful influencer partnerships producing captivating Instagram Reels, engaging TikTok styling videos, and trendy try-on hauls, all strategically timed around key product launches and sales events. For Peta Jane Beauty, I executed influencer collaborations focusing on authentic self-tanning tutorials, dramatic before-and-after visuals, and relatable GRWM (Get Ready With Me) content, meticulously tracking affiliate performance and leveraging user-generated content to boost engagement.

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Leveraging weekly performance insights, I consistently optimized content formats and posting schedules, achieving impressive results. Fashion Nova experienced a remarkable 30% year-over-year engagement boost during the “Pink Edit” campaign and maintained robust daily Instagram Story views exceeding 20,000 throughout Black Friday. My influencer-driven initiatives generated over 5 million impressions, significantly contributing to an 18% increase in Black Friday sales year-over-year.

 

For Peta Jane Beauty, my integrated approach significantly elevated Instagram-driven traffic by 25% month-over-month, rapidly increased follower counts, and directly resulted in a best-selling product selling out in under two weeks.

 

The outstanding outcomes from these initiatives led to high client satisfaction, ongoing contract renewals, and sustained relationships with influential content creators. Through strategic content curation, influencer partnership management, and continuous optimization, my contributions at Creations Unlimited substantially elevated brand awareness, consumer engagement, and overall client success.