​This report analyzes college students' subscription behaviors for Disney+, highlighting key factors influencing retention such as pricing sensitivity, exclusive content appeal, student discounts, and peer recommendations. It suggests targeted promotions, content diversification, educational partnerships, and referral incentives to enhance subscriber engagement and retention.

This project analyzed rideshare dynamic pricing strategies using predictive modeling. A Boosted Tree model was built on Lyft’s historical data, significantly improving surge pricing accuracy. Applying insights to Uber’s data showcased strong potential for revenue growth, emphasizing the ethical and strategic importance of predictive analytics in dynamic pricing.

This project provided a strategic analysis of Amazon's customer-focused business model, examining its market position, competitive strengths, and key challenges. Recommendations were developed to enhance profitability and marketing effectiveness, focusing on revenue diversification and strategic partnerships.

Conducted web analytics for Apple to optimize user engagement, reduce bounce rates, and improve conversions. Identified strengths in organic video content and desktop performance, with recommendations focusing on enhanced mobile UX, personalized email strategies, and AI-driven SEO initiatives.

Analyzed Dior’s social media performance, identifying Twitter as most effective. Recommended enhancing product-focused posts, influencer content, and interactive engagement to boost brand affinity.

Conducted a comprehensive social media audit and competitive analysis for Conagra's BirdsEye brand to enhance its online presence and consumer engagement. Developed targeted strategies focusing on content optimization, influencer partnerships, and platform-specific recommendations, significantly boosting brand visibility and customer interactions.

This project involved managing the marketing strategies of pharmaceutical products in a competitive market simulation. Strategic decisions included optimizing product pricing, enhancing advertising efforts, and launching targeted promotions. These initiatives successfully boosted brand awareness, increased market share, and drove sustained profitability throughout the simulation period.

This comprehensive marketing plan was created for Pixie Party Planners, a specialized birthday party service based in Richardson, Texas. The strategy outlined included detailed situational analyses, innovative service bundles tailored to diverse customer preferences, and targeted promotional campaigns to enhance market presence. Financial projections demonstrated the viability of achieving significant annual revenue, supported by strategic partnerships, strong online engagement, and community integration.

Evaluated Pick n Pay’s multi-format retail and CSR strategy, identifying pricing, e-commerce, and loyalty levers to boost growth in South Africa’s saturated market—evidence of my ability to distill complex data into crisp strategic actions.

Surveys guerrilla, ambient, and tech-augmented ad formats—like IKEA’s subway showroom and Nike’s LED track—that breakthrough consumer fatigue.
Distils their low-cost, high-engagement upside alongside legal and metric caveats.
Highlights AI-driven, sustainable personalization as the next frontier in alternative media.